“Eat local” and “Drink local” are growing in popularity and validity in communities throughout the country. More people are starting to consume products that are closer to home, which is great for local economies. Along with food and drinks, lights can also be produced close to home!
It is important for customers to understand that a majority of lighting is manufactured and franchised from large corporations. These corporations, which include the lead decision-makers regarding product, design, and installation methods, are usually headquartered far away from home.
Natural Nightscapes wants to help spread the word on why it is better for your community, your house, and your wallet to buy local lighting!
1. There’s No Middleman
When you decide to get your project done by an independent, licensed company, you’re eliminating possible flaws in the process. Hiring Natural Nightscapes means you are hiring a licensed contractor who will design and install your project, get it done in the right time frame, and get paid directly from the customer.
In a franchise setting, the person you are working with has to go through a middleman to get the job done. The middleman may reside in a different region of the country, making communication difficult. This can result in lag time or inefficiencies in your at-home project. It is much easier, more efficient, and safer to work directly with a local business like Natural Nightscapes, instead of a franchise or corporation.
2. Higher Quality Products
In most corporation settings, individual owners are restricted with certain products and design methods. Corporations and franchises set an approved lists of vendors or product lines that the individual owner can use, which usually only contains one or two options. The fixtures that the owners are limited to are lower quality fixtures, and sometimes have smaller warranties. This restricts the customers’ design and vision of their project.
Here at Natural Nightscapes, we give the customer the freedom to choose the exact fixture and light source that will help “Illuminate Your Ideas”. We want the customer to have a finished project that replicates the vision they began with.
3. More Experience and Expertise
A common misconception is that all franchise owners are expertise in their fields. Realistically, someone can go through two days of training to become a franchise owner. This means that someone can take a 12-hour course to learn the basics of lighting design and can charge the same price for a project as a professional with 25 years of experience.
Since they don’t start being an owner as an expert, they have to learn the job as they go. As a homeowner, you probably don’t want your contractor to be using your lighting project as their guinea pig. Also, the samples that an owner may show you may not be his work, just the companies.
Deciding to choose Natural Nightscapes means you have chosen an independent, licensed contractor with over 10 years of landscape lighting experience on a large variety of projects.
4. Giving Back to Your Local Community
One of the biggest benefits of working with a local and independent business is that your money stays in your community. When you work with a franchiser, a percentage of the money you pay is sent back to the headquarters, usually in a remote location. Also, a franchise owner depends on the franchise or corporation for everything from marketing to distribution, which are all outsourced outside of the local community. On the other hand, an independent business usually works with other local business to complete their day-to-day duties. So when working with Natural Nightscapes, you are helping promote independent business in the Omaha metro area.
5. Competitive Prices
When a local, independent company doesn’t have to share any profits to a higher company, the customers and the employees benefit. When working with a franchise owner, they must share part of the earnings with the parent company, so they are forced to charge customers a higher rate or to use lower quality products. Independent owner can do the same size project using higher quality products while charging lower, competitive prices.
Deciding to work with Natural Nightscapes helps keep competitive prices in the local lighting market and helps support local employees. At Natural Nightscapes, we appreciate your business and we do our best to give back to the community that supports us!